Experian, the global information services company, has launched Identity Connect, a new identity verification solution designed to help organisations authenticate customers while meeting the UK’s evolving digital identity standards.
The tool brings together biometric verification, document checks and fraud intelligence in a single offering, and Experian says it is the first solution to combine digital and traditional identification methods with its fraud prevention technology and bureau data through one API.
The launch responds to a shift in consumer behaviour, with 44% of people in the UK already verifying their identity digitally, and 75% citing speed and convenience as the main draw. Yet organisations attempting to keep pace face mounting regulatory demands and the challenge of integrating a growing number of verification tools without slowing down the customer journey.
Identity Connect is built to address these pressures directly. It is designed to help organisations demonstrate alignment with UK regulatory frameworks, including the government’s Good Practice Guide 45 (GPG45), and Experian has secured certification against the Digital Verification Services (DVS) Trust Framework.
The company states it is the only Credit Reference Agency to hold this certification, which allows certified providers to support mandated checks such as Right to Work, Right to Rent and Disclosure and Barring Service verifications. HM Treasury and the Department for Science, Innovation and Technology have also recommended that organisations carrying out Anti-Money Laundering checks consider certified DVS providers within their processes.
The platform draws on Experian’s bureau data to reinforce verification decisions, stepping in when a single method falls short of confirming someone’s identity. Additional capabilities include document capture and validation, selfie and liveness checks, bureau activity assessment, PEP and mortality screening, and checks through the National Hunter database.
Looking ahead, Experian plans to broaden the verification options available through the platform, including the addition of Open Banking data as a further route to confirming identity. The long-term ambition is a fully digital verification process that does away with the need for physical documents altogether, giving organisations the flexibility to offer routes suited to different customer preferences.
Experian is a global information services company that helps organisations and individuals manage financial and identity-related decisions.
Experian UK&I chief product officer, identity and fraud, Paul Weathersby said, “Identity verification is the front door to almost every digital interaction, and getting it right has never mattered more.
“Experian Identity Connect brings together certified verification, Experian’s trusted data and built-in fraud protection in one platform, so organisations can verify customers with confidence and meet their regulatory obligations — without making genuine customers work harder to prove who they are.
“This is just the start. As we add consumer-led digital identity and Open Banking, organisations will be able to offer real choice at the point of verification, all through a single, simple integration.”
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