Sumsub taps IPinfo as scrutiny of KYC risk signals grows

Sumsub taps IPinfo as scrutiny of KYC risk signals grows

Sumsub has chosen IPinfo as its main provider of IP geolocation and VPN detection data. The move is meant to give clients evidence they can show auditors and regulators when they challenge a risk decision.

Under the arrangement, IPinfo’s data runs inside Sumsub’s platform and feeds the KYC and fraud prevention checks its customers rely on. The aim is IP intelligence that Sumsub can defend line by line, rather than signals that are simply asserted.

The decision followed a practical problem. When clients asked why particular IP addresses had been classified as high risk, Sumsub lacked the supporting evidence to justify those labels. It needed a data source whose results could withstand close examination.

Tested against Sumsub’s own known traffic, IPinfo showed stronger accuracy at country level and produced fewer of the major location errors that carry the most weight in fraud and compliance work.

It matched the correct country for 98.77% of the IP addresses assessed. Half of its results fell within 20km of the matching GPS position, and under 6% landed more than 500km away.

The partnership reflects a wider change among FinTech and verification firms. IP intelligence is no longer treated as a secondary enrichment layer. It now underpins high-stakes decisions, and platforms dealing with rising complexity increasingly want data that is precise, measurable, explainable and backed by proof.

Sumsub provides KYC and fraud prevention checks for businesses. IPinfo supplies IP data covering geolocation, location precision, anonymisation, hosting infrastructure and the network behind each address. Combined, these signals give Sumsub a fuller profile of any IP address. Customers can use that added context to make decisions, and to justify them, from onboarding through to ongoing monitoring.

As verification platforms embed IP data more deeply into their products, the standards applied to that data are tightening.

Sumsub co-founder and CTO Vyacheslav Zholudev said, “Our customers rely on the signals we provide to make decisions they may ultimately have to defend to their auditors. So we have to be able to substantiate every signal we pass on. That is the standard we hold our data providers to. That data informs decisions long after onboarding, so it has to hold up every time. Accuracy is easy to claim and hard to prove.”

IPinfo founder and co-CEO Ben Dowling added, “When verification platforms build third-party data into their products, the quality of that data directly affects their reputations. Providing the evidence behind our data has always been foundational to IPinfo, from how we measure the internet to how we investigate and substantiate an individual result when it’s challenged.”

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