Arajet, the Dominican Republic’s burgeoning low-cost airline, recently announced a strategic partnership with CellPoint Digital, a leading provider of payment solutions in the global airline, hospitality, and travel sectors.
Arajet, launched in 2022 and based at Las Americas Airport in Santo Domingo, serves as the national flag carrier of the Dominican Republic. It operates flights to 23 destinations across 16 countries and is renowned for its direct connections from Santo Domingo to cities like Toronto and Montreal. CellPoint Digital, known for its innovative Payment Orchestration platform, has established a strong foothold in various global markets including Copenhagen, Dallas, and Dubai.
The partnership is primarily driven by Arajet’s need to support a variety of alternative payment methods (APMs) crucial for its expansion into markets in South America and Mexico. This collaboration aims to centralise Arajet’s payment processes, enhancing operational efficiency and customer satisfaction.
CellPoint Digital specialises in optimising digital payment transactions and accelerating the deployment of new payment methods for merchants globally. Their Payment Orchestration platform is pivotal for airlines like Arajet, allowing them to streamline payment processes and expand payment options without the need for separate commercial agreements with APM providers.
The collaboration will initially enable Arajet to offer instalment card payments, particularly catering to the Brazilian market where there is a high demand for such payment flexibility. This feature is expected to reduce booking abandonments and enhance customer retention by providing more payment choices.
CellPoint Digital CEO Kristian Gjerding said, “Just as innovative new low-price carriers like Arajet play a crucial role in facilitating affordable travel and connecting populations, innovative payment technology is central to helping these airlines remain competitive and thrive.
“Our Payment Orchestration solution, developed to support global airlines in scaling organically, eliminates the need for Arajet to hold separate commercial agreements with APM providers. Our platform also enables Arajet to activate new payment value-added services as new markets come online, generating additional revenue.”
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