Backbase and OneAZ Credit Union have embarked on a strategic partnership to overhaul OneAZ’s technology structure.
Backbase brings to the table its robust Engagement Banking Platform, renowned for enhancing banking operations with tailored, hyper-personalized experiences.
The collaboration aims to modernise the banking experience by integrating lifestyle-related services, thus providing a unified solution that goes beyond traditional banking.
OneAZ Credit Union, with its commitment to community prosperity and member success, sees this partnership as an opportunity to fast-track its innovation efforts. By adopting Backbase’s platform, OneAZ is set to refine its digital architecture, making it more agile and capable of quick adaptations to meet the evolving needs of its members.
This partnership underscores a shared commitment between Backbase and OneAZ to leverage cutting-edge technology for growth and enhanced customer service. It also allows OneAZ to control its digital strategy and future implementations, promising an ‘instant banking experience’ that appeals across generations.
Iman Ghodosi, senior vice president North America at Backbase, said, “Partnering with OneAZ highlights Backbase’s commitment to the banking market and showcases the momentum we’re seeing worldwide in providing financial institutions with the platform needed to deliver tailored, hyper-personalized experiences.
“By leveraging our Engagement Banking Platform, OneAZ is elevating member experience and driving innovation. We’re excited to be part of OneAZ’s critical digital transformation journey, and are proud to have another marquee credit union customer working with Backbase.”
Sandeep Uthra, EVP chief technology officer at OneAZ, said, “By partnering with Backbase, OneAZ Credit Union is reaching a major milestone in our digital transformation.
“This innovative upgrade to our technology platform will significantly enhance the member experience across our digital landscape, allowing us to scale innovation faster and deliver more value to members. We are committed to adopting innovative solutions that help members achieve their dreams and drive greater prosperity to the communities we serve. With Backbase, we’re ten steps closer to achieving that.”
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