Goodstack, a global SaaS and FinTech platform specialising in embedding purpose into business operations, has successfully closed a £22m Series A funding round.
The round was led by General Catalyst, with additional backing from existing investors Morpheus Ventures and Repeat. The funding highlights Goodstack’s rapid growth trajectory and its commitment to revolutionising charitable giving on a global scale through AI-powered technology.
Based in London, Goodstack provides a unified platform that enables businesses, their employees, and customers to engage in corporate grants, in-kind donations, and philanthropic activities. Nonprofits also benefit from its services, gaining access to advanced verification processes and funding streams. In 2024, the platform is projected to facilitate over $3bn in donations across 215 countries and territories, benefiting organisations like the Red Cross, Cancer Research, and Oxfam.
Goodstack plans to use the fresh capital to expand its technology stack, enhance services for corporate clients, and increase hiring across its offices in London, San Francisco, and Sydney. The company’s ultimate mission is to simplify philanthropy for businesses and nonprofits by providing out-of-the-box solutions, cross-border payment capabilities, and an all-in-one platform for corporate giving initiatives.
Goodstack’s founder and CEO, Henry Ludlam, expressed the company’s vision: “Being purpose-led is baked into our generation. People now expect companies to put purpose at the heart of what they do to make a difference to society. Today this is harder for companies than it should be.
“Our product makes it easy for businesses to quickly build purpose and giving into their customer, employee and corporate offerings, driving significant consumer, nonprofit and investor value. Meanwhile nonprofits are behind the private sector in terms of the technologies they are using to catalyze their purpose. We aim to be the “Stripe for philanthropy” and our mission is to deliver the world’s best technology & funding to them as quickly as possible.”
General Catalyst managing director Quentin Clark added, “Goodstack enables its customers to serve all stakeholders—employees, customers, and communities—by supporting nonprofits and charitable giving. The validation and trust that partners like LinkedIn and Canva have in Goodstack is a powerful testament to the company’s value, and combined with strong leadership, positions Goodstack well for continued success.”
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