Jack Henry has teamed up with Bits of Stock in a move designed to broaden the wealth management services available to banking customers.
The alliance integrates fractional share rewards into the Banno Digital Platform, allowing everyday card spending to be converted into investment opportunities.
The tie-up means financial institutions can offer consumers the chance to open free investment accounts directly through their bank or credit union. Without the need for separate apps, account holders are able to build personalised portfolios and strengthen their long-term financial outlook.
Embedding investment tools within checking accounts is part of a wider effort to bridge the gap between traditional banking and modern investment services. Bits of Stock has reported that users of its platform often increase their balances significantly, with some experiencing growth of as much as 40% in a year.
Jack Henry head of corporate strategy Erica Pilon said, “There is growing demand, especially from younger consumers, for investment products that enable trading in small, incremental amounts. This offering helps banks and credit unions reach new investors by providing them with accessible investment tools from a financial institution they already know and trust.”
Credit Union One of Oklahoma has already rolled out a checking product incorporating Bits of Stock rewards. Its three-tier model ranges from free accounts with round-up investments to premium accounts offering 1% stock rewards on all purchases.
Credit Union One of Oklahoma president and CEO Tyrel McCain said, “We were so impressed with member response during testing that we integrated stock investing capabilities into every checking account tier.
“It creates a natural progression where members can start with free entry points and graduate to earning stock rewards as they deepen their relationship with us. It’s driving both new account openings and fee income while helping our members build wealth through everyday spending.”
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