The Monetary Authority of Singapore (MAS) has introduced a set of measures to encourage responsible sharing of financial information on digital platforms and ensure that both financial institutions and content creators meet regulatory requirements.
At the core of these measures are the Guidelines on Standards of Conduct for Digital Advertising Activities, which establish the standards financial institutions must follow to ensure professional and responsible practices in digital advertising. The guidelines will take effect on 25 March 2026 and apply not only to financial institutions but also to their appointed third parties, including online content creators.
MAS said the safeguards outlined include requirements for managing the limitations of digital media, providing clear disclosures to consumers, and establishing proper policies and monitoring procedures. The rules are designed to address the dual role of online platforms as both enablers of financial education and potential amplifiers of misleading content that could harm consumers.
Alongside the guidelines, MAS has worked with the Advertising Standards Authority of Singapore (ASAS) to develop a guide for content creators called “7 must-knows when sharing financial information online.” This resource highlights critical considerations such as when a MAS licence may be needed, what steps should be taken before promoting financial products or services, and the importance of disclosing any compensation received.
MAS also confirmed that it will send advisory letters to five content creators who may have been offering financial advice without a licence. These individuals have been asked to amend their content to comply with regulatory expectations. The regulator warned that anyone continuing to provide financial advice without the necessary authorisation could face enforcement action.
MAS assistant managing director (capital markets) Lim Tuang Lee said, “In today’s digital age, where there is increasing reliance on digital platforms that transmit information rapidly, financial institutions and content creators must ensure that the sharing of financial information and advertising of products and services are performed responsibly. They must adopt the appropriate safeguards to adhere to regulatory requirements and uphold consumer interests.”
The announcement follows growing concerns that social media and digital channels, while effective in broadening financial education, can also spread misinformation and unlicensed advice to a wide audience. By setting clearer expectations, MAS hopes to strike a balance between enabling innovation in digital communications and protecting consumers from potential harm.
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