BizEquity, an online business valuation service, has received an equity investment from Brinker Capital.
Alongside the funding, the companies have formed a distribution partnership which will open up its services to advisors that use Brinker’s Wealth Advisory and RIA Services units.
BizEquity cloud-based business valuation technology will help Brinker guide advisors and their business owner clients through financial decision-making process.
Founded in 2011, BizEquity calculates a business’ valuation based on 143 data points and provides a dashboard to monitors and optimise the company. The platform helps financial and investment advisors to access business valuation analysis tools and help them make better decisions.
The company’s financial clients include, KPMG, First National Bank, AXA, MassMutual Financial Group, National Life Group, Citizens and Northern Bank, and M Financial Group, among others.
Brinker Capital CEO Noreen Beaman said, “With 98% of business owners unaware of the true value of their business, it’s critical that advisors be equipped with the proper business planning tools and resources. By partnering with BizEquity, we’re able to provide advisors with a realistic valuation of their clients’ business which better positions the advisor to offer advice tailored to their clients’ needs.”
Brinker Capital is an investment management company which has around $22.9bn assets under management.
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