Adyen, the global financial technology, has agreed to acquire Berlin-based loyalty and incentives platform Talon.One for a total consideration of €750m.
The deal will see Adyen purchase 100% of shares in Talon.One, a platform serving more than 300 merchants worldwide, with the acquisition to be funded entirely from Adyen’s existing cash reserves.
Talon.One co-founders Christoph Gerber and Sebastian Haas will reinvest a portion of their proceeds into newly issued Adyen ordinary shares, signalling their continued commitment to the combined business. Completion is anticipated in the second half of 2026, pending customary regulatory approvals and closing conditions.
Talon.One, founded in 2015, is projected to reach approximately €60m in annual recurring revenue by the close of this year, having expanded at a rate of 30–40% per year in recent years.
The company’s customer base has considerable overlap with Adyen’s existing merchant network. De Brauw Blackstrone Westbroek and Hengeler Mueller provided legal counsel on the transaction, with KPMG Advisory serving as financial due diligence advisor and Goldman Sachs Bank Europe SE acting as financial advisor to Adyen.
The acquisition is central to Adyen’s Unified Commerce strategy, which aims to bridge online and in-store customer interactions and allow merchants to act on that data in real time. At present, merchants frequently lack a coherent view of their customers across different channels, hampering their ability to identify shoppers and convert that insight into targeted action.
By integrating Adyen’s global payments infrastructure and transaction data with Talon.One’s real-time decisioning capabilities, the combined offering will allow merchants to build a consistent customer identity across channels and apply promotions and dynamic pricing directly at the point of sale.
Adyen co-CEO Ingo Uytdehaage said, “Our merchants ask us every day how they can better connect their online and in-store customer data and act on that in real time. Many have tried to build a solution themselves but struggle to turn insights into action. With Talon.One, a merchant can recognize a shopper and apply a relevant offer instantly, before the payment is completed, ultimately driving higher revenue.”
In a joint statement, Talon.One co-founders Christoph Gerber and Sebastian Haas said, “Joining Adyen allows us to embed real-time decisioning at the core of every transaction. Together, we enable merchants to connect customer identity with pricing and promotions in real time, in-store and online, driving better outcomes for our customers.”
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