Cleo Labs, a RegTech company that uses artificial intelligence to automate product regulatory compliance, has closed a €1.5m funding round to accelerate development of its platform and expand into new markets.
The round was led by Larry Berger and includes participation from Kima Ventures and Financière Saint-James, alongside a number of prominent figures from the technology ecosystem: Boris Paillard of Le Wagon, Ambre Soubiran of Kaiko, Stéphanie Zolesio of Casino, and Charles Sutton of Datascientest. The round also includes a scout ticket from Accel.
Cleo Labs additionally won The Pitch by Deel — a global startup competition that drew more than 35,000 applications — taking first place in the regional final hosted at Station F. The win carries financial backing from Deel and a place at the international final in Dubai.
Proceeds from the raise will go towards developing the platform’s technology, supporting commercial growth across Europe — the company’s primary strategic focus — and laying the groundwork for a future push into the US market.
Companies selling physical products internationally face a highly fragmented compliance landscape. Bringing a single connected product, such as a bike helmet, to market can require navigating more than 100 regulations spanning material standards, country-specific certifications, labelling rules, and customs requirements. The cost of getting it wrong is significant — product recalls, fines, and customs delays contribute to what amounts to hundreds of billions of dollars in annual non-compliance costs globally. Many organisations still manage this workload using spreadsheets or tools that are not fit for purpose.
Cleo Labs has built an AI platform to address this challenge. At its core is a proprietary system called MARIA — Multi-Agent Regulatory Intelligence Architecture — which continuously tracks more than 25,000 regulatory bodies across 106 countries, including government agencies, regulators, and standards organisations. Output from MARIA is reviewed by legal specialists through a human-in-the-loop process to ensure the quality of its recommendations. The platform offers two core functions: pre-launch regulatory mapping, which generates a full checklist of compliance requirements by product and market; and ongoing monitoring, which delivers real-time alerts when regulations change along with an assessment of business impact. The company claims teams can handle up to ten times the volume of regulatory work without increasing headcount, while significantly cutting compliance timelines.
The company counts Decathlon among its existing clients, using the platform to accelerate and de-risk international product launches. Cleo Labs was co-founded by Naomie Halioua, an engineer and graduate of École polytechnique, and Anaëlle Guez, a graduate of Sorbonne and Panthéon-Assas University who previously served as chief transformation officer at Havas.
Cleo Labs co-founder Naomie Halioua said, “Our ambition is to transform regulatory compliance — currently seen as a constraint — into a strategic lever for companies. Thanks to AI, it becomes possible to anticipate rather than react.”
Cleo Labs co-founder Anaëlle Guez said, “Today, teams still spend considerable time manually analysing complex and evolving regulations, often using spreadsheets or inadequate tools. With Cleo, we enable them to gain speed, reliability, and processing capacity by automating these processes at scale.”
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