EquiTrust Life Insurance Company has selected Sureify to modernise the technology connecting its life insurance and annuity operations, with data exchange and distribution partner access at the centre of the project.
The US insurer will deploy Sureify’s CoreCONNECT platform as a central integration layer linking its existing core systems. The aim is to reduce the complexity created by disconnected technology and make it easier for information to move between internal platforms.
CoreCONNECT will also support EquiTrust’s adoption of data-exchange standards established by the Insured Retirement Institute (IRI). Through API connectivity, distribution partners will be able to access information and tools directly, reducing reliance on manual processes and potentially speeding up business activity.
For EquiTrust, the technology upgrade is intended to create a more scalable foundation for future growth. Connecting systems through a common layer could simplify workflows for employees while giving financial professionals and other distribution partners faster access to the information they need.
The insurer distributes life insurance and annuity products through independent sales representatives and independent marketing organisations. Headquartered in Chicago with operations in West Des Moines, Iowa, EquiTrust is owned by Amistad Financial Group, which has interests spanning life insurance and annuities, investment management and community engagement.
Sureify focuses on digital engagement and enterprise connectivity for life and annuity insurers. Its CoreCONNECT platform is designed to help carriers modernise legacy infrastructure while connecting agents, advisors, policyholders and employees through more integrated digital experiences.
The deployment forms part of EquiTrust’s broader technology strategy, with the insurer looking to use modern infrastructure to support growth without losing the relationship-focused service model it provides to financial professionals and policyholders.
EquiTrust senior vice president, information systems Jai Kuchimanchi said, “Technology is an enabler of our broader business strategy—not the end goal,” adding, “By creating a more connected and adaptable technology foundation, we can reduce complexity, help our employees work more effectively and make it easier for financial professionals and policyholders to do business with us. Our partnership with Sureify will support EquiTrust’s growth while allowing us to continue delivering the responsive, relationship-focused experience people expect from us.”
Sureify chief business development officer Bryan Padgette also commented, “EquiTrust has built an exceptional company by staying focused on the people it serves,” adding, “Its commitment to financial professionals, policyholders and long-term value is evident in the way the organisation approaches its decisions. We are grateful for the opportunity to support EquiTrust’s vision and proud to play a role in the company’s continued success.”
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