DeadHappy, a digital-first life insurance platform, has exceeded the £1.5m target for its crowdfunding campaign.
The InsurTech, which has another three days on the crowdfunding, has raised around £2.4m from 1,014 investors on the Seedrs platform.
Based in the UK, the company has the aim of changing attitudes towards death by getting people to think, talk and plan for when someone inevitably dies. Consumers can access a pay-as-you-go life insurance policy with a rolling ten-year guarantee.
Alongside the insurance policy, people can create their “deathwishes.” These are essentially a will, with the policyholder able to dictate how the money is used, whether that is giving someone a cash payout, paying off a mortgage or the funeral, buying someone a puppy, paying off debts, give to charity or many other options.
There are some more peculiar options available, including sending ashes off to space, paying for someone’s tattoo, buying a bronze statue, sending an item to space or paying someone to take the bins out.
To receive a quote and policy, the user simply has to answer four medical questions.
It is unclear how the InsurTech plans to use this capital.
It was revealed earlier this week that crowdfunding platform giants Crowdcube and Seedrs have agreed to merge. Across the two platforms a total of £2bn has been invested into startups since 2011, into companies including Revolut, Brewdog and Perkbox.
The deal sees Crowdcube acquire all outstanding share capital of Seedrs via scheme of arrangement. Existing Crowdcube shareholders and option holders will own 60% of the combined company and existing Seedrs shareholders and option holders will own 40% of the combined company.
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