Tag: Customer interaction

The advent of generative AI is not just a futuristic vision but a present reality transforming how businesses communicate with customers. This cutting-edge technology, underpinned by large language models (LLMs) like GPT-4, BERT, ELECTRA, and RoBERTa, is setting new standards for customer interaction and service delivery. It enables systems that not only manage communications but also predict and adapt to customer needs with unprecedented personalization and efficiency.

This research was derived from a 2023 survey conducted by McKinsey and The Institute of International Finance of 37 financial services companies around the...