Clarity eyes $50m token sale for small business platform

Clarity, a new platform for small businesses and investors, has unveiled a $50m token sale ahead of its launch.

It claims to be a one-stop shop for small business owners worldwide, giving them complete access to and control over their data. The platform stores data, provides analytics, benchmarking, file sharing, third-party verification and easy access to funding. It also stores business information such as insurance, finance, human resources and standard operating procedures all in one place.

Business owners can leverage Clarity’s software and AI-driven dashboards to keep track of their business performance, as well as accessing early-stage funding or investment that was previously only available to larger businesses.

The new platform will use Clarity tokens (CLRTY) for the purchase of its service, with the tokens going on sale next month and lasting last until November 22nd, or until the tokens have sold out. Tokens will be sold during tiered sales phases that will reward early investors, preceded by a private pre-sale selling 30 million non-refundable CLRTY tokens.

Clarity Founder Aynsley Damery said: “We believe giving small businesses total control over their data will change the way business is done globally, forever. Small businesses power the global economy but so many fail to reach their full potential because they don’t have clarity.

“This platform will provide them with a valuable insight into their performance and growth potential, a roadmap to design an amazing business, as well as access to finance and previously unavailable early-stage investment to really help them thrive.”

Clarity enables small business owners to securely store all their financial and business data, such as staff contracts, bank loan agreements, insurance details, and health and safety reports. It claims that any business document can be stored in a logical wallet system.

When a user uploads their documentation or data, the platform leverages the power of blockchain to verify all of the data and how it has been uploaded. Financial data can be automatically analysed by the platform. Meanwhile key ratios can be mapped and charted, giving the business owner valuable insights into their business.

Clarity claims that institutional investors, who would normally shy away from small cap investments, will be ‘attracted by the low due diligence fees associated with investing in the platform’s top performers’. Prospective investors can then put in a request to view all the data they require, benefitting from more accurate, complete and up to date data, leading to ‘better and more profitable investment decisions’.

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