Revenue management platform wappier has raised $4m in seed funding which will be used to help build its AI-powered solution.
Counterview Capital, a New York-based venture capital firm, led the round, with participation also coming from unnamed private and individual investors.
The wappier solution gives mobile app developers the ability to drive retention and revenue by leveraging AI to predict customer behaviour and automatically offer personalized offers and loyalty programmes. Marketing teams can also make use of the platform, but not only does it automate campaigns but also understands, models, predicts and influences customer behaviour.
Its revenue management platform is integrated with more than 80 apps and transactional systems so it can analyse two billion data facts each day from more than 15 million consumers.
With the fresh funds, the FinTech will enhance its platform and product roadmap. It is also planning to grow its US and Europe teams to meet needs, with new roles in the data science, product, sales and marketing teams.
Counterview Capital Partner Evan Burnstein said the firm backed wappier because its AI and machine learning services were maximising the value of every customer.
Evan Burnstein added, “Perhaps the bigger play here, however, is wappier’s truly innovative 3D data visualizations tools, which deliver customer insights to marketers in a way that has never been done before. The platform is leveraging machine learning to go from chaotic data pools to valuable information by deciding the what and the how of data visualization.
“Not only is the company bringing a level of sophistication to revenue and loyalty marketing that the industry so desperately needs, but it is going to completely revolutionize the data visualization and audience management industry by giving answers to questions you didn’t know you should be asking.”
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