KBC AM launches WealthTech spin-off everyoneINVESTED to attract younger investors

everyoneINVESTED is a new WealthTech startup spun out of the Belgian asset  management company KBC AM. It sets out to make the emotional journey of investing less stressful.

The startup also has the stated goal of reaching beyond KBC AM’s home markets in Belgium, Ireland, Czech Republic, Slovakia, Hungary and Bulgaria.

Jurgen Vandenbroucke, the  former head of innovation at KBC AM, will lead the startup’s team.

everyoneINVESTED will work to tap into the new opportunities created by technology opening up new market segments such as younger and less wealthy investors. Its solutions combine behavioural insights, sound academic underpinning and financial expertise.

everyoneINVESTED does not offer investment advice nor do they offer investment products.  Focus is the pre-and post-sales phase of investing; for example dealing with enhanced digital investor profiling, sales enabling tools that expand the skillset of advisors or providing actionable insights based on portfolio data.

“The  common  theme of solutions  by everyoneINVESTED is to augment the human touch  of  digitisation which helps people make better investment decisions, even when judged by themselves,” the startup said in a statement.

In short, everyoneINVESTED claims to create more inflow, less outflow and to attract younger investors.

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