Insurance marketing business LIBRA Insurance Partners has teamed up with Human API to simplify the purchase process for life insurance.
The companies will achieve this by enabling consumers to share their electronic health records (EHR), a move which was accelerated due to the coronavirus pandemic, they stated. It explained that disruption to traditional underwriting requirements such as paramedical exams and attending physician statements, the insurance space is leveraging new data sources like EHR to resolve this.
Human API’s health data platform enables consumers to connect and share their health data wherever it is stored.
Through the new deal, LIBRA will provide agencies with the ability to access medical data of consumers without the need of interacting with healthcare providers or nurses. Agencies can then share the medical data with carriers to expedite the underwriting process and replace labs and paramedical exams.
LIBRA Insurance Partners senior vice president Kelli Grass said, “Too many Americans have little or no life insurance in place. We know that life insurance provides peace of mind and is fundamental to good financial planning. However, many consumers find the buying process rather daunting. We need to make it easier if we are going to close the protection gap.
“Human API helps our partner agencies deliver a streamlined experience. Now more than ever, it’s critical that they can deliver a fast, no-touch and digital option to help consumers secure the protection they need.”
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