Hiro rebrands as it gears up for international expansion

Hiro, which aims to transform insurance into being prevention-first, has rebranded as Locket as it gears up for international growth.

The company claims this new name will better communicate its value and ensure easier international growth.

Speaking in the new name, Locket co-founder and CEO Krystian Zajac said, “This isn’t just a rebrand of our company – we’re looking to change people’s perception of the entire insurance industry. Consumers don’t trust insurers, but we’re giving Locket members reasons to brag about us.”

Zajac claims Locket enables members to protect their possessions, rather than paying for replacements. “When people think about a locket, they think of memories, sentimentality and protection. This is exactly what we represent as a company, and our new brand truly reflects this.”

Locket provides home insurance that leverages smart technology to help protect possessions and get better premiums. The company also boasts a monthly subscription model, with no admin or cancellation fees.

Quotes are generated from a handful of questions that take under a minute to complete; it claims.

Another company to go through a rebrand recently was BearingPoint RegTech, which has changed its name to Regnology as it starts its journey of independence.

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