Goalsetter closes Series A, pursues greater financial education in US

Goalsetter, a FinTech platform dedicated to providing families and children with access to banking, savings, investing, and financial education tools, has closed an oversubscribed $15m Series A round.

The round was led by led by Seae Ventures, Fiserv, Mass Mutual, Sterling National Bank, Citizens Financial Group, Cuna Mutual Financial Group, Astia Fund, and others.

Also participating was return investor NBA star Kevin Durant, and new investments from Fearless Fund, NBA stars Carmelo Anthony and Andre Drummond, and star actors Anthony Anderson (Blackish), and Lance Gross (House of Payne).

Goalsetter said the funding will enable it to further its B2B partnerships with corporations and financial institutions that are committed to transforming financial education and access to wealth for all Americans.

The company secured $3.9m in an oversubscribed seed round in January this year. The Goalsetter app offers a selection of financial education tools, such as Learn to Earn, which lets kids earn money for every financial quiz question the get correct. The Learn Before You Burn tool enables parents to automatically freeze teens’ and tweens’ debit cards if they have not taken their financial literacy quiz that week.

Goalsetter founder and CEO Tanya Van Court, said, “Wealth disparities in the United States are vast, and prevalent in every corner of our country.

“If we want to transform the bell curve of wealth in our society, we need to start by ensuring that the next generation of Americans are savers, investors and owners. The work starts by giving them early access to financial tools, and making financial education relatable, fun, and accessible, and that is what Goalsetter achieves.”

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