Klarna expands its grip on online retail

Global retail bank, payments and shopping service Klarna has launched a browser extension that enables consumers to shop with its flexible payment options even if the retailer is not a partner.

Klarna’s recent acquisition of Piggy, one of the fastest growing browser extensions, will power this offering.

According to Klarna, desktop shopping still accounts for 32% of all e-commerce traffic, whilst 44% of online orders are placed on the desktop. The Klarna browser extension caters to this demand by providing consumers with the same end-to-end shopping experience on their desktop that they already enjoy in the Klarna app.

The browser extension also enables coupons and cashback offers to be automatically added to purchases. Compatible with Google Chrome and Microsoft Edge, it can be installed in two clicks. Klarna said it plans to roll out support for Firefox and Safari in the near future.

David Fock, chief product officer at Klarna said, “While mobile shopping is surging, we also see that many consumers still enjoy the comfort of browsing and comparing items on a larger desktop screen.

“At Klarna, we want to offer consumers the world’s best shopping and payments experience – no matter what device they are using. With the introduction of our browser extension, consumers shopping on their desktop can now benefit from the convenience, control and flexibility of Klarna’s ‘Pay Later’ services at all of their favourite online stores. Combined with the automatic couponing and cash back features, our new extension offers the ultimate shopping hack, saving time and money for consumers at every checkout.”

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