Fulcrum, which empowers customers to take control of their data, has secured a $5m investment.
This capital injection will help Fulcrum accelerate its customer data platform technology roadmap, scale its business operations and better serve its customers.
Denver-based Fulcrum simplifies and automates customer personalisation for modern digital engagement. Through its AI technology, it helps digital agencies, marketing teams, sales departments and others better identify and respond in real-time to known and anonymous customers to increase engagement and conversion.
It claims to have achieved a 230% growth in sales over the past year and expanded its team by 250%.
Fulcrum founder and CEO John Golinvaux said, “Fulcrum helps our customers gather first-party data and create unique, personalized experiences, increasing conversion rates.
“With this investment, our team will be able to bring the power of the Fulcrum platform to more customers and continue to add new capabilities that make personalization the new standard for high-impact digital engagement.”
The company has raised a total of $7m in funding.
Last week, data-centric security platform Seclore raised $27m for its Series C round, which was backed by Oquirrh Ventures and Origami Capital. The company provides data centric security and rights management solutions, and boosts compliance with a plethora of regulations, including GDPR and CCPA.
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