AXA bolsters home insurance offering to meet changing consumer demands

AXA UK has launched five new home insurance products across its AXA and Swiftcover brands in a bid to meet customer demands for greater flexibility and choice.

AXA said the products will provide greater choice around what items they want to include in their cover both in and outside the home.

Additionally, cover limits will be staggered to create tiered products, meaning customers will be able to choose from policies with two to five star ratings as opposed to just four or five stars currently.

The new products will initially launch to customers direct from AXA UK and through Compare the Market.

Jo Lloyd, Retail Customer and Propositions Director at AXA UK, said, “We are continuously working to meet the changing needs of our customers and give them more control over the cover that works for them.

“This new offering will provide customers with greater choice and flexibility so they can find an insurance product that suits their needs and budget. Improving our offering in this way also means more people can access our award-winning home insurance, giving them the peace of mind that we’ll be there for them when they need us the most.”

Amid increasing customer demands for more convenient, digital and personalised services, insurers and InsurTech have their work cut out for them in meeting these needs. FinTech Global recently spoke to industry experts to discuss how the industry can go about raising their customer experience game.

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