‘How to invest’ searches nearly double in the UK

'How to invest' searches nearly double in the UK

Searches for ‘how to invest’ have surged by 186% in the UK, according to research from Investing Reviews.

The company analysed Google search data and found that searches for ‘investing for beginners’ have exploded an overwhelming 522% in the past week. 

Reading was the area of the UK that was most interested in searching for saving and investing. It accounted for 5,118 searches each month for savings and investment related terms per 100,000 residents in Reading.

The most popular term is ‘premium bonds’ with an average of 1,300 average monthly searches per month within Reading. This is followed by ‘cryptocurrency’ with 720 average monthly searches and ‘credit card’ with 480 average monthly searches. 

Second was Bristol, which made an average of 4,887 searches related to saving and investing per 100K residents. The most searched term related to investing and savings was ‘loan’ with 2,400 average monthly searches being made in Bristol.

The other areas in the top ten for searches were Manchester, Bournemouth, Liverpool, Leicester, Birmingham, Glasgow, Nottingham and Edinburgh.

A spokesperson from Investing Reviews said, “As the market grows increasingly volatile, leading to a likely rise in interest rates and inflation, it is unsurprising that Brits are looking for new ways to save their money.

“However, the latest market news has now caused a rapid increase in online interest for those looking to begin investing their money, highlighting the massive impact the cost-of-living crisis is having on the public. 

“Investing money can be a vital way to not only save your money but see profitable returns, however, it is strongly advised to research any investment opportunities thoroughly before making any concrete decisions. It will be fascinating to see whether these searches translate into investments and what it is that Brits will choose to invest in.” 

A report from Starling Bank found that up to three quarters of young adults have put life plans ‘on hold’ due to the cost-of-living crisis.

Copyright © 2022 FinTech Global

Enjoying the stories?

Subscribe to our daily FinTech newsletter and get the latest industry news & research

Investors

The following investor(s) were tagged in this article.