Ethos, term life insurance provider in the US, has partnered with AIP Marketing Alliance, on its mission to simplify life insurance.
The partnership will AIP Marketing Alliance, an Integrity Company (AIPMA), will see Ethos provide its life insurance options through AIPMA’s partners and agents.
AIPMA agencies, agents and future clients will now have access to Ethos’ product selection, allowing users access to multiple products, product types and carriers to get the best product and underwriting class instantly. Both agents and clients will benefit from Ethos’ range of policy sizes – from smaller term offerings up to $2m.
Ethos said it is simplifying the life insurance process through its proprietary technology and focus on a “seamless customer experience, an online application that takes minutes instead of weeks, and coverage without a medical exam or blood test.”
Through its partnership with AIPMA, Ethos said it will turn the traditionally lengthy process into a white-glove experience for agents and a frictionless, ten-minute experience for most customers, with real-time coverage.
Erin Lantz, chief revenue officer at Ethos, said, “Life insurance continues to be an area where many Americans are either underinsured or not insured at all, despite the fact that more than half of Americans agree it is one of the most important end-of-life preparations one can make.
“With AIPMA, we are able to partner with one of the best in the business to help their agents expand their product selection, shop multiple products and product types, and get their clients the best product and underwriting class instantly.”
Recently, Hub International Limited (HUB), a global insurance brokerage and financial services firm, partnered with Ethos for life insurance coverage.
Earlier this year, iPipeline entered into an strategic alliance with Ethos to help a wider range of consumers benefit from its online life insurance coverage platform.
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