Simply Business teams up with Appalachian Underwriters to offer general liability solutions


Simply Business, a Boston-based digital insurance company, has partnered with Appalachian Underwriters (AUI) to offer general liability solutions.

Simply Business said it is changing the way small business owners find business insurance by offering customers tailored insurance coverage online.

The company began in the UK and expanded to the US in 2017, naming Boston home.

With over 900,000 customers globally, Simply Business has become a leader in the space through its commitment to a customer-first model, focusing heavily on simplicity, choice and value.

A full-service MGA and wholesale insurance brokerage, AUI serves over 30,000 independent agencies nationwide.

The company specialises in transportation risks with a dedicated brokerage team to help retail agents place their transportation-related accounts.

The partnership will see Simply Business provide general liability insurance through AUI.

David Summers, Group CEO, said, “Independent agents have a long history of helping small businesses grow with confidence. The partnership with Appalachian Underwriters, Inc. expands our reach into the important wholesale agent distribution channel and demonstrates our commitment to providing small business owners with simplicity, choice and value for insurance.”

Will Chambers, Director of Digital Partnerships at Appalachian Underwriters, added, “We are thrilled to partner with Simply Business. Their commitment to building a quality insurance product, through a digital, intuitive platform reflects Appalachian’s long-standing pledge to make business easy for our retail agent clients.”

Earlier this year, Cover Whale Insurance Solutions, a commercial trucking InsurTech partnered with Appalachian Underwriters.

Cover Whale is on a mission is to help make roads safer and save lives using advanced telematics and proprietary technology.

The new partnership, according to Cover Whale, will create wider distribution of its offerings, while broadening its insurance capacity to serve more of America’s truck drivers, a traditionally underserved segment of the insurance market.

In parallel, AUI will deliver a differentiated solution enabling its retail agent partners to better serve existing clients and win new business.

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