Vartana has unveiled a B2B sales closing and tech financing platform and has raised $12m in Series A investment.
The round was led by Mayfield and saw strategic investment from Xerox Ventures, Flex Capital and Audacious Ventures.
Vartana deepens its product market fit with the launch of its new enterprise sales closing platform which has become the cornerstone for B2B sales teams around the country as they are now, more than ever, met with the need for payment flexibility.
The Vartana platform – empowers technology companies to close deals faster with a full suite of payment options—including self-serve financing—all embedded within a seller’s CRM, ensuring a seamless sales closing motion, and making it easier than ever to optimise cash flow for both sellers and buyers.
In the last year, the Vartana platform has evolved from being a self-serve financing platform to an all-in-one sales closing platform which can be used on any B2B sales deal.
To achieve an 85% automatic approval rate, the company created the Vartana Capital Marketplace which operates in the backend of the Vartana system, where it matches a network of funding partners, including large banks, with buyer loan requests.
The Vartana Capital Marketplace enables the company to offer a broad range of financing terms, covering a wide variety of buyer types, with industry-leading interest rates. Its proprietary algorithms enable Vartana to pass buyer debt to the funding partners, minimizing exposure and liability for any deal.
Vartana CEO and co-founder Kush Kella said, “Vartana is eliminating the inherent friction involved in the B2B sales closing process by arming sales reps with the ability to seamlessly move deals forward, regardless of a buyer’s preferred payment terms. By being completely integrated into a seller’s CRM, our customers are seeing record sales numbers and increased cash flow each month.”
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