Hnry nets $35m to simplify admin for sole traders


Hnry, a New Zealand-based accounting FinTech platform, has raised $35m in Series B funding on its mission to simplify financial admin for sole traders. 

The round was led by AirTree Ventures, with participation from Athletic Ventures, Left Lane Capital, Icehouse Ventures and Notion co-founder and COO Akshay Kothari.

Hnry was found to help sole traders spend less time on financial admin and more time “doing the important stuff”.

The company has reportedly had five years of solid growth, which prompted its CEO and co-founder James Fuller to approach investors and investment firms for a Series B funding round.

Not only does Hnry want to simplify financial and tax admin, the company is also on a mission to become advocates for its community and help create useful resources that help build business and sustain families.

Following the funding, Hnry will be looking to grow and invest in its team, develop new products, and support more sole traders.

Jackie Vullinghs, Partner at AirTree, said, “We look to invest in products customers love to use, and Hnry’s customers constantly express their love across social media, in surveys, and through their engagement with the product. We’re delighted to support the team in continuing to make life easier for sole traders throughout New Zealand and Australia.”

Robbie Paul, CEO Icehouse Ventures, said, “We’ve increased our investment tenfold over the last four years, which speaks to the unique and incredible trajectory Hnry is on. In just a few short years, they’ve created a product adored by self-employed people everywhere, and their growth in the Australian market is just the beginning.”

James Fuller, Hnry CEO, added, “Our investors can see the potential for Hnry to grow, enter new markets, and develop and offer new products and services.Their sentiment echoes what we hear from our customers across multiple industries and professions, who say our service is a game-changer.”

Last year, US-based Bookkeeper360, which claims to be transforming traditional business accounting through technology, closed its seed round on $3.5m.

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