Equipifi, a FinTech platform enabling banks and credit unions to embed buy now, pay later (BNPL) natively into their digital banking products, has closed a $34m Series B funding round, bringing its total funding raised to $49m.
The round was led by Left Lane Capital, with all existing investors returning to participate, including Curql and PHX Ventures.
Proceeds will be directed towards two key priorities: broadening the company’s financial institution partner base and enhancing its product capabilities to extend its position in the market.
Flexible payment options are now used by more than 82 million American consumers, yet the majority of these products are delivered by third-party FinTechs operating outside of the traditional banking relationship. Equipifi’s platform addresses this by allowing consumers to split purchases into instalments through the financial institution that already holds their deposits.
Founded by a team with backgrounds inside financial institutions, equipifi says this heritage shapes how it develops its products, with a focus on deep integration, institutional-grade reliability, and an experience that feels genuinely native to the consumer’s existing banking relationship. Over the next year, the company expects to double its headcount, with recruitment concentrated in product and engineering functions.
Equipifi founder and CEO Bryce Deeney said, “BNPL has become the third pillar of how consumers pay alongside debit and credit, and that shift is permanent. Financial institutions are best positioned to own this space, and equipifi is building the network that will power them. With Left Lane’s support, we’re proud to help the industry meet this moment and define the next era of payments.”
Left Lane Capital managing partner Dan Ahrens said, “We believe equipifi is building the defining network for flexible consumer payments across financial institutions. The team combines deep industry expertise with a clear vision for where installment lending is headed, and Left Lane is proud to partner with them.”
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