Pet care app Fluffy, which helps owners find insurance for their furry friends, has reportedly raised $450,000 in its pre-seed round.
QVentures and Techstars served as the lead investors to the round, according to a report from UK Business Angels Association. Other commitments came from unnamed, high-profile angel investors.
With the funds, Fluffy hopes to hire more staff, including members for its product development, marketing and customer service teams.
This funding comes ahead of the launch of Fluffy’s pet insurance. Being released later this month, the product will be backed by an unnamed insurer.
Speaking on the deal, Fluffy CEO Pavel Gertsberg said, “Our goal is to give pet owners peace of mind by taking the financial burden off their shoulders in case of any medical emergency their beloved pets may have, while also supporting them with their day-to-day pet parent responsibilities. We believe this funding round will help us achieve that goal, and we’re excited to continue growing our product.”
Fluffy is a membership platform aimed at dog owners. It claims to be a service that covers ‘all you need’ to raise a healthy and happy pet.
Its full membership includes dog training from experts, 24/7 vet support and insurance coverage. The app also offers reward points to users, which can be exchanged for dog food, smart collars, dog toys and flea treatment. Alternatively, the points can be redeemed for the owner, such as Amazon Prime membership, cinema tickets, Netflix subscriptions and coffee.
QVentures principal Harveer Bharaj added, “Fluffy is aiming to redefine how pet care works, ensuring that not only do the customers save money but that they also become better pet parents in the process. Since meeting Pavel and German, we’ve been impressed by the rate at which they’ve progressed Fluffy, and having now led their pre-seed round are even more excited to see what the future holds!”
Fluffy previously graduated from the Techstars London accelerator programme.
Earlier in the year, FirstVet, a provider of on-demand video consultations for pet parents, partnered with Fletch to embed a pet insurance marketplace for its US users.
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