Residential sale-leaseback platform EasyKnock in Ribbon take-over


EasyKnock, a technology-enabled residential sale-leaseback platform, has acquired real estate technology platform Ribbon.

Headquartered in New York City and founded in 2016, EasyKnock is a residential sale-leaseback company. Through its solutions, American homeowners who sell their property to EasyKnock can remain in their homes as renters while still getting the cash they need to pursue their financial goals.

Founded in 2017 in New York and Charlotte, Ribbon is on a mission to make homeownership achievable. Ribbon allows everyday families to compete on a level playing field with high-net-worth individuals and institutional buyers by upgrading their offers to winning RibbonCash Offers.

According to EasyKnock, the transaction brings together homebuying, home selling and agent solutions into one unified and simplified experience.

In bringing the teams together, EasyKnock said it is accelerating the development of its marketplace planned to launch later this year; a new, more fulsome suite of products and services that will offer consumers alternative ways to buy and sell, finance new homes, and utilize their equity in one place.

Shaival Shah, CEO and co-founder of Ribbon, said, “Making homeownership achievable has been Ribbon’s mission and guiding light since its inception. EasyKnock and Ribbon share a vision of enhancing consumer choice in the industry, facilitating its success and enabling a more simplified buying and selling experience.

“We are thrilled to come together with EasyKnock and their pioneering sale-leaseback offering to provide solutions to more and more people. Combined with Ribbon’s award-winning homebuying solutions and network of 90,000 agents and lenders, we are motivated to empower consumers across the country.”

Earlier this year, Proprli, a platform that enables property and asset managers to manage their real estate portfolios while complying with ESG objectives, secured £600k from Blackfinch Ventures.

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