Husmus secures backing from Google and Innovate UK to tackle housing financial exclusion

Husmus, a trailblazing start-up committed to addressing financial exclusion in the housing sector, has announced the receipt of funding from tech giant Google and British governmental agency Innovate UK.

The newly secured funding is set to fuel Husmus’ ambitious growth plans and scale up its social impact. The firm operates as an embedded insurance marketplace, which facilitates the provision of innovative, customisable alternatives to those underserved by existing financial products. Its primary focus currently lies in home and rental insurance.

Speaking about the platform, Sarah Wernér, co-founder and CEO of Husmus, elaborated, “We are excited to partner with Google to solve the global problem of financial exclusion. Over 78 million homes in Europe alone are unserved by today’s financial services. While our ambition is wider financial reform we start in home and rental insurance. Google’s deep understanding of the technology landscape, its commitment to innovation and expertise in product delivery will be invaluable as we scale our business.”

The unique Husmus platform utilises state-of-the-art algorithms and product innovation to classify risk, consequently matching individuals with insurance offerings that are tailor-made for their circumstances and objectives. Designed with user-friendliness in mind, the platform removes the stress associated with comparing varying insurance offerings from numerous providers. Collaborating with insurance companies, Husmus has crafted novel products that significantly benefit both renters and providers.

In reference to this commitment, Mattias Wernér, co-founder and Tech COO of Husmus, stated, “Our team cares deeply about improving life for our customers. We know that access to financial services materially improves lives. That’s why we are committed to creating impactful products that serve the many not the few.”

Google’s representatives shared this excitement for the collaboration. Mariama Boumanjal, Manager of Google BFF Europe and Africa, expressed enthusiasm for their work with Husmus, while Matt Brittin, President of Google EMEA, highlighted the catalytic role of Google’s fund in facilitating corporate investment.

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