Asset managers are increasingly recognizing the importance of judicious investment in differentiators to drive AUM growth. WealthTech company Aiviq, has observed that due to relentless fee pressure and intense competition, asset managers are compelled to closely evaluate which internal investments in new capabilities are truly essential.
Aiviq recently explored how the ‘build everything at any cost’ mentality is holding asset managers back from executing AUM growth strategies.
Amid escalating internal costs, market uncertainties, and anticipated headcount reductions into 2024, investment firm executives are facing critical decisions regarding their transformation initiatives and strategic priorities.
Conversely, the evolving market and technological innovations are presenting novel opportunities for asset managers to differentiate themselves from their competitors. Notable trends include the application of data science for developing new investment strategies, product innovation in response to the growing demand for Alternatives and Active ETF solutions, and the use of Generative AI for enhancing client experiences and content automation.
A pertinent example of Aiviq’s expertise is in sales attribution rules and trade splitting. This capability, vital for assigning client flows to salespeople and teams, is essential for informed sales management, team compensation calculations, and evolving client engagement strategies.
Aiviq has dedicated nearly 2000 hours to develop a comprehensive feature set addressing various aspects of sales data, attribution rules, and reporting. This commitment to supporting our customers in this area is a testament to our long-term partnership approach.
Asset managers must evaluate the benefits of proprietary solutions versus common industry solutions for these challenges. Aiviq’s sales attribution functionality has enabled customers to advance their sales analytics and make more informed leadership decisions regarding AUM concentration by sales channel, region, and client.
Moreover, Aiviq’s sales attribution feature assists finance functions in automating transfer pricing and revenue reallocations, illustrating how external solutions can unify internal teams and break down information silos.
In conclusion, Aiviq’s approach in providing product-based solutions to industry-wide client data challenges allows our customers to focus their internal investments on revenue-generating initiatives, setting them apart in the competitive asset management landscape.
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