WorldFirst to expand digital eCommerce solutions for Southeast Asian SMEs

November 14, 2023

WorldFirst has revealed its ambitious plan to introduce e-commerce digital finance solutions across new Southeast Asian markets in 2023 and 2024.

The initiative aims to bolster online sellers’ growth prospects by providing secure, rapid, and reliable cross-border payment and financial services. Moreover, it promises a seamless one-stop connection to multiple global marketplaces, simplifying the international trading landscape for SMEs.

This new product comes at a time when WorldFirst’s is looking to leveraging its global fintech capabilities and prior successes in markets like China and Singapore. The company is poised to extend its secure cross-border payment and e-commerce enablement services to empower small businesses across Southeast Asia, enabling them to expand their international presence confidently.

WorldFirst’s innovative product, facilitated through the World Account, caters to SMEs across Vietnam, Thailand, the Philippines, and Malaysia. It offers a trifecta of benefits:

Selling: SMEs gain access to a multi-currency World Account supporting 42 currencies across 200 global markets, facilitating both global sourcing and local collection from 120+ e-marketplaces. Funds are instantly pooled into sellers’ accounts, enhancing accessibility.
Management: Through a user-friendly portal, sellers can efficiently oversee multiple stores and entities across diverse e-marketplaces, customizing statements for easy reconciliation during scaling-up stages.
Growth: The Global Voyage program expedites store openings across partner e-commerce platforms within 24 hours, offering supplementary professional services like advertising and logistics to fuel SME growth.

Clara Shi, CEO of WorldFirst and Vice President of Ant Group, said, “Building on our global FinTech capabilities and strong success in China, Singapore and other markets, we are confident our secure and fast cross-border payment and e-commerce enablement services can help small business in Southeast Asia extend their international footprint.”

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