The offering enables businesses to verify end-users’ ages efficiently, respecting their privacy while complying with evolving age verification regulations. This innovative technology aids in maintaining high ethical standards by leveraging AI models trained on diverse, ethically sourced data.
It facilitates faster age verification while respecting user privacy, reducing friction in the process of collecting government-issued IDs. The emphasis on ethical AI models and compliance with evolving regulations positions this partnership as a pioneer in ensuring online safety.
The collaboration between Persona and Paravision is rooted in their shared mission to humanise digital identity and provide ethical AI solutions.
Persona is renowned for its unified identity platform, prioritizing humanization of digital identity and compliance with age verification regulations. Paravision excels in Trusted Vision AI solutions, ensuring ethical AI principles and eliminating bias in age estimation technologies.
Joey Pritikin, Chief Product Officer, Paravision, said, “The need for reliable, responsible age estimation technology has never been more pressing, particularly in light of the growing concerns around children’s online presence as well as leveraging ethical approaches to AI. We are thrilled to be working with Persona to launch a solution that will help ensure the safety and well-being of children and teenagers online, while meeting rigorous ethical standards.”
Daniel Lee, Head of Identity Products, Persona, said, “It is encouraging to see lawmakers pushing platforms, and therefore their identity solution providers, towards greater innovation and responsibility. The mandate is clear: we must balance the delivery of high-assurance, unbiased solutions with safeguarding end user privacy. We believe our industry-leading solution will help our customers better deliver trusted services, while complying with age verification regulations, fighting fraud, and keeping users safe.”
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