E-commerce financing leader SellersFi announces investment by MUFG Innovation Partners

E-commerce financing leader SellersFi announces investment by MUFG Innovation Partners

SellersFi, the pioneering FinTech company known for its innovative e-commerce financing solutions, has recently announced a strategic equity investment from MUFG Innovation Partners (MUIP).

SellersFi has established itself as a leader in the FinTech space, offering unique financial services specifically designed for e-commerce businesses. Their platform aids online sellers in managing cash flows and scaling operations effectively, addressing the unique challenges faced by e-commerce enterprises.

The new funding from MUIP will be strategically utilized to broaden SellersFi’s reach, enabling them to offer their state-of-the-art e-commerce financing solutions to a wider global market. The investment is poised to accelerate SellersFi’s growth, further enhancing their ability to support online businesses.

This partnership extends beyond financial aspects, reflecting a shared vision of promoting financial inclusivity and driving innovation in the e-commerce sector on a global scale. It represents a significant commitment to fostering the growth of e-commerce businesses, providing them with the necessary tools and support to succeed in the digital marketplace.

SellersFi CEO Ricardo Pero expressed his excitement about the partnership, stating, “We are thrilled to welcome MUIP as a strategic partner in our journey to help e-commerce businesses grow through the utilization of our industry leading financial services products.

“This investment indicates a shared vision by SellersFi and MUIP allowing us to fully utilize MUIP’s extensive global network and deep-rooted expertise in financial markets. Together, we are ready to bring SellersFi’s innovative e-commerce financing solutions to a larger audience.”

Deputy Chief Investment Officer at MUIP, Mayank Shiromani, also shared his views. He said, “ECommerce seller businesses do not generally fit the underwriting methodology of traditional FIs. As these businesses behave differently and face unique challenges as compared to traditional SMBs, to underwrite these an understanding of the seller’s category, positioning, seasonality, and the global nature of transactions is needed.

“Moreover, not only capital but these businesses need money movement, business planning and management support. We are impressed by SellersFi’s strong insights and technology to provide critical services to sellers. We want to partner and help to expand the businesses globally”

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