Greek FinTech Hellas Direct, a pioneering force in the InsurTech industry, has successfully completed a funding round, securing €30m.
This strategic financial injection is spearheaded by the notable investment from ETF Partners, marking a significant milestone in the company’s journey towards expansion and innovation.
The company, renowned for its disruptive approach in the insurance sector, has carved a niche for itself by offering motor and home insurance solutions. With its proprietary financing platform, Hellas Direct has demonstrated a unique capability to integrate technology and insurance, redefining customer service and operational efficiency. This approach has not only set Hellas Direct apart but also positioned it as a leader in the evolving mobility ecosystem.
The primary objective of the newly acquired funds is to bolster Hellas Direct’s growth trajectory. The company intends to utilise this capital to enhance its solvency capital, thereby facilitating its expansion into new and existing markets across central and southern Europe. Moreover, a significant portion of the investment will be allocated towards improving customer services, with an emphasis on the mobility and home ecosystems. This strategic direction underscores Hellas Direct’s commitment to innovation and customer-centric solutions.
Joining an illustrious group of investors, ETF Partners brings to the table a wealth of experience and a shared vision for sustainability and innovation. This collaboration is poised to accelerate Hellas Direct’s mission to integrate sustainable practices within its insurance products, addressing the urgent challenges posed by climate change.
Hellas Direct’s co-founder and Executive Director, Alexis Pantazis, expressed excitement over the partnership with ETF Partners. Pantazis said, “We are thrilled to partner with ETF Partners. Their support will be crucial in accelerating our mission to integrate sustainability and resilience into our insurance products. As we look to the future , we are more committed than ever to innovating and delivering solutions that address the growing risks and urgent challenges of climate change. Now is the time for action!”
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