Softpay, a leading player in the payment solutions sector, has recently expanded its offerings by integrating BankAxept, Norway’s premier card scheme.
According to The Paypers, This move is designed to provide fast and secure transactions for both merchants and customers, marking a significant advancement in the FinTech industry.
The rationale behind this innovative product is straightforward: to offer merchants across Norway a convenient and cost-effective way to process transactions. By leveraging BankAxept’s wide acceptance and cost-efficiency, Softpay aims to enhance the payment experience for a broad spectrum of businesses, from local hairdressers and restaurants to global retail giants in fashion, health, beauty, and sports.
Softpay’s core business revolves around its cutting-edge tap-to-phone technology. This technology transforms any Android device into a contactless payment terminal, enabling merchants to accept BankAxept cards easily. This flexibility is crucial for businesses operating in-store, at pop-up locations, or through deliveries, as it promotes mobility and reduces transaction costs.
The newly launched product by Softpay allows for the acceptance of BankAxept cards, ensuring merchants can cater to a wider customer base. This integration is not limited to BankAxept but also supports various acquirers, card schemes, and digital wallets, including Apple Pay, Google Pay, and Samsung Pay. By offering a versatile range of payment options, Softpay’s solution is tailored to meet the diverse needs of today’s businesses and consumers.
Further details from the official announcement highlight the successful pilot phase of this integration. Partnerships with notable entities like Plantasjen and Kristiansand Dyrepark have demonstrated the effectiveness of Softpay’s technology in real-world settings. BankAxept’s role as a cornerstone of the Norwegian economy, facilitating a vast majority of in-store transactions, makes its integration with Softpay a pivotal development for merchants nationwide.
In addition to broadening payment options, Softpay’s platform ensures that businesses can seamlessly adapt to the evolving landscape of consumer payment preferences. This adaptability is key to providing an enhanced customer experience, regardless of the transaction setting.
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