Moroccan FinTech startup tookeez, has successfully secured $1.5m in funding to bolster its technical capabilities and expansion efforts.
This financial injection comes from the Azur Innovation Fund, a notable public-private seed capital initiative based in Casablanca, Morocco, according to a report from TechPoint Africa.
tookeez is at the forefront of harnessing blockchain to address the inefficiencies plaguing traditional loyalty programmes. By enabling the seamless conversion and redemption of loyalty points across a wide network of brands and retailers, tookeez is setting a new standard for customer rewards systems.
The platform serves as a digital wallet for loyalty points, offering unparalleled flexibility for users to transact across its growing network.
The newly acquired funds are earmarked for a strategic expansion into Morocco and the broader MENA region.
Azur Innovation Fund’s President, Adnane Filali, expressed pride in partnering with tookeez, noting, “Our ambition is to support entrepreneurs who have a significant impact on the world, and tookeez embodies this vision perfectly.”
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