Trustly, a prominent payments company, has recently announced a significant initiative aimed at propelling business growth throughout Europe.
Dubbed the ‘Trustly Growth Guarantee’, this program promises to transform the checkout experiences for millions by offering a revolutionary account-to-account payment method. If the service fails to deliver increased conversion rates or cost savings, businesses can receive a refund of three months’ worth of processing fees.
This announcement comes on the heels of Trustly’s report of a substantial 79% year-on-year increase in annual transaction value, which totalled $58bn in 2023. The company’s success is a testament to the shifting consumer preference towards open banking solutions over traditional payment methods. The ‘Trustly Growth Guarantee’ is designed to reassure both new and existing clients of the benefits of switching to their system, which simplifies the payment process and eliminates variable fees.
With the introduction of this guarantee, Trustly is positioning itself as a critical partner for businesses aiming to enhance their transaction efficiency. The firm is now offering predictable pricing with a flat rate per transaction, a move that underscores its commitment to providing value and simplicity through innovative financial solutions. Trustly’s approach also includes a ‘Success Concierge’ service to ensure seamless integration and optimal performance.
Moreover, Trustly’s recent achievements, including a significant uptick in its financial status and client base expansion with major global companies like Meta, eBay, and HMRC, highlight the increasing adoption of FinTech solutions in the market.
Jussi Lindberg, Chief Revenue Officer of Trustly Europe, highlights the company’s strategic vision, “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”
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