Mason bags $7.5m for an Amazon alternative platform


Mason, a retail technology platform provider offering an alternative platform to Amazon, has raised $7.5m in seed funding.

According to a report from TechCrunch, the funding round was  led by Accel and Ideaspring Capital, with participation from Lightspeed India Partners as well as Mana VC, Gaingels, Core91 and VH Capital.

Co-founded by Kausambi Manjita, and Barada Sahu, head of Revenue & Growth, Mason is a no-code automation engine for commerce.

The company’s platform works by connecting data, designs and channels to allow users to run product launches, sales and discounts, inventory updates, customer reviews, as well as in-app help.

Mason has over 1,000 customers from a range of sectors and powers over 8,000 brands worldwide.

While North America has been one of the strongest markets for the startup, it also serves clients in Singapore, Southeast Asia, Japan and India.

Mason’s offering is aimed at small and medium businesses that already sell products online but are looking to upgrade their stores. Although Amazon can help in such cases, Sahu and Manjita said the commission charged by the e-commerce giant restricts entrepreneurs’ earnings.

Mason charges 1% of its customers’ total sales to offer its platform. But it is significantly less than the 30% charge Amazon puts on every sale through its platform, Sahu said.

Subrata Mitra, partner at Accel, said in a prepared statement, “In order to build a truly scalable outcome, the team is on the journey to create a self-serve platform wherein e-commerce brand owners could use it to create, communicate and grow.”

Earlier this year, India-based commerce platform Innoviti Payment Solutions collected $45m in its Series D round.

The FinTech company offers a collaborative commerce platform that empowers businesses to work together and acquire customers together. They can partner to turn payment transactions into unique purchase tools that urge consumers to buy better products and more at the point of purchase.

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