In the rapidly evolving sector of WealthTech, leading the charge in innovation is not enough; firms must also excel in delivering superior client experiences.
WealthForce.ai, a relationship management solution from IntellectAI, exemplifies this approach through its recent collaboration with a top wealth management firm in India, setting new industry benchmarks with its implementation of eMACH architecture.
eMACH, standing for Events, Microservices, API, Cloud, and Headless, represents the pinnacle of open finance platforms. It allows Banking & Financial Services Institutions to craft their unique “My Signature Solution.” As businesses strive to stay ahead in a dynamic environment, eMACH.ai provides a broad, composable, and contextual platform essential for revolutionizing financial service operations.
This partnership marked a pivotal point for WealthForce.ai, as it embarked on a mission to harness eMACH architecture for creating a seamless, hyper-personalized client experience. The project’s core involved a headless implementation, which separated the front-end development—handled by a third-party vendor—from the back-end processes managed by WealthForce.ai, encompassing over 70 APIs and 20+ Microservices. This separation not only enhanced flexibility but also allowed for unprecedented customization, meeting diverse client needs and fostering market differentiation.
At the core of the backend engine, the Relationship Manager Office now benefits from comprehensive dashboards and tools that empower managers with real-time insights, streamlining client portfolio management and order execution. Similarly, the Operations Office has seen enhancements in operational efficiency and data management, which ensure transaction accuracy and security while supporting real-time data access.
The architecture’s robustness is evident in its capacity to seamlessly manage up to 2.5m customers and handle 700m transactions, along with 350m price records without a hitch. This capability is bolstered by event-triggered computations and autoscaling features, which ensure the system’s scalability and operational excellence.
The solution delivered by WealthForce.ai did not stop at infrastructure. It also improved prospect and campaign management, facilitating the conversion of prospects into clients through streamlined processes and analytics. Moreover, the client onboarding process was optimized to enhance satisfaction and retention from the outset, complemented by advanced risk profiling and order management systems.
Looking to the future, WealthForce.ai’s use of eMACH architecture is set to redefine wealth management standards continually. By leveraging cutting-edge technology, the firm is well-positioned to enhance its competitive edge and transform client experiences globally.
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