CIBC Innovation Banking has provided £5m in corporate debt financing to Infinity, a leading European call tracking and analytics provider.
The funding aims to accelerate Infinity’s growth by enhancing its product development and improving customer experience.
Founded in 2011, Infinity specialises in helping businesses optimise customer call interactions. Its platform provides deep insights into call performance, enabling companies to understand which marketing campaigns drive phone calls and make data-driven decisions. Infinity serves industries such as travel, automotive, property, financial services, and healthcare.
Infinity’s technology offers businesses a comprehensive solution to track and analyse customer journeys before, during, and after calls. By pinpointing the origin of a call, businesses can identify which channels and keywords drive the highest return on investment. Additionally, its conversation analytics feature uncovers customer trends, helping businesses refine their marketing strategies. Post-call analysis with Infinity’s Smart Match solution allows businesses to link call data directly to revenue, improving strategic decision-making.
Matthew Morley, finance director of Infinity, said, “This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls. We deeply appreciate CIBC’s support and belief in our vision to transform the way brands connect with their customers.”
Tom Dods, director of CIBC Innovation Banking UK & Europe, said, “As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making.”
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