Decant Group, a private client fine wine and spirits company has announced a a strategic long-term partnership with Embri to integrate asset protection into Decant’s digital marketplace, the Decant Index.
The collaboration will integrate seamless asset protection insurance into Decant’s platform, offering both new and existing clients added security when investing in fine wine and spirits. This will strengthen trust and transparency within Decant’s marketplace for collectors and investors.
Decant Group, initially focused on whisky cask investments, now includes fine whisky bottles, fine wine, and other premium spirits. Committed to transparency and client care, the Embri integration supports Decant’s mission to offer a secure, user-friendly digital experience.
Embri contributes its API-driven embedded insurance tech, enabling users to obtain coverage during the purchase process. Policies are issued directly between the client and insurer, improving confidence and streamlining the transaction.
Insurance will first cover whisky casks, with confirmed expansion to wine, whisky bottles, and rum casks. This ensures uniform protection across all asset types in Decant’s portfolio.
“Our business has always been making collecting fine wine and spirits more mainstream, this partnership gives our clients even more reassurance we are putting the client first, we have made a cost effective insurance policy for the client, giving them peace of mind that the insurance contract is directly between the user and the Insurance company, this can only be possible due to the investment we have made to date making our marketplace a true digital platform allowing these partnerships to work seamlessly,” Decant Group CEO and founder Alistair Moncrieff said.
“Working with Alistair and his team has been an invaluable experience. The integration of asset protection insurance into whisky and fine spirit investments demonstrates the versatility of embedded insurance and highlights the flexibility of our technology platform. Embedded insurance is revolutionising how protection is bought and sold, and Embri is proud to be leading the way in this fast-growing sector,” Embri director and co-founder Simon Ball said.
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