TakeUp, an AI-powered revenue optimisation platform tailored for independent hotels, inns, and glamping properties, has secured fresh funding to support its ambitious growth plans.
The company has raised $11m in a Series A round led by 1848 Ventures. The investment will help TakeUp expand its AI-driven platform, which aims to redefine how small hospitality businesses generate and convert demand while maximising revenue.
Founded in 2022, TakeUp uses causal inference AI models to automate and optimise pricing decisions based on real-time guest behaviour. Its technology analyses more than 38,000 micro-variables daily to help independent properties adapt pricing strategies to market dynamics. By making these advanced tools accessible to small and mid-sized operators, TakeUp offers functionality typically reserved for large chains with data science resources.
The platform has already shown strong momentum, increasing its customer base by over 300% in the past year. Its client list now includes hundreds of boutique hotels and alternative accommodation providers.
TakeUp CEO Bobby Marhamat said, “There can’t be a monopoly on AI for a handful of brands if the industry is going to continue to grow and thrive. So we’re tearing down the walled garden and democratizing the landscape by giving our customers transparent, automated tools to win – first on pricing and eventually across the entire revenue funnel.”
Kal Amin, managing partner at 1848 Ventures, added, “The independent hospitality space has been underserved for too long. Smaller hotels have been left with spreadsheets while big brands use AI to win guests and dollars. TakeUp is arming this industry with smarter tools and bold execution. They’re not just building software—they’re giving independents a fighting chance in a market stacked against them
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