Eurobank turns daily spending into smart investing

October 24, 2025

Eurobank has introduced EverydayInvest, an innovative service that transforms everyday transactions into investment opportunities.

Integrated seamlessly into the Eurobank Mobile App, the new feature enables customers to invest automatically through their daily debit card purchases.

The initiative aims to make investing accessible and intuitive, particularly for younger users who are just beginning to explore wealth-building options. Developed in collaboration with everyoneINVESTED, a KBC Group company specialising in digital investment tools, the service represents Eurobank’s broader mission to simplify and democratise investing in Greece.

The way EverydayInvest works is simple yet effective. Each time a customer makes a purchase using their Eurobank debit card, the transaction amount is rounded up to the nearest euro. The difference is then automatically transferred to a designated cash account. Once this accumulated balance reaches €10, the funds are invested in the Eurobank (LF) FoF Global Medium mutual fund.

Customers can pause or reactivate the rounding feature, monitor their portfolio in real time, and withdraw their investments without fees — all directly from the Eurobank Mobile App.

The service combines flexibility and transparency, allowing users to maintain full control over their savings and investments. There are no minimum experience requirements or portfolio prerequisites; any Eurobank customer with a debit card and tax residency in Greece can participate. This inclusivity aligns with Eurobank’s strategic focus on empowering everyday consumers to build financial stability through small, consistent actions.

Eurobank deputy CEO and head of retail and digital banking Iakovos Giannaklis said, “EverydayInvest is more than just a new service. It is a new philosophy that integrates investing into everyday life in a simple, understandable, and accessible way. At Eurobank, we believe saving and investing are intertwined and necessary for achieving every customer’s goals. With the EverydayInvest service, daily transactions are leveraged for investment purposes.”

Eurobank Group head of wealth management and CEO of Eurobank Private Bank Luxembourg Theofanis Mylonas said, “Investing is not a privilege that is limited to a select few, as is often thought, but an entitlement for everyone. Geography and demographics no longer limit the opportunities available in global markets today.

“Eurobank turns daily spending into smart investingThe challenge lies in making them accessible, understandable, and meaningful to every individual. The EverydayInvest service is a step in this direction — a solution that integrates investing into everyday life with simplicity, transparency, and clear strategic targeting.”

KBC AM CEO and everyoneINVESTED chairman Johan Lema said, “With EverydayInvest, Eurobank empowers a new generation to start investing effortlessly. This successful partnership encourages us to continue providing solutions to innovative banks aiming for financial inclusion and wellbeing, aligned with Europe’s broader ambitions for retail investment participation.”