Zeidler Group has expanded the Singapore coverage of its Marketing Material Review Tool (MMR-Tool), adding new checks designed to help asset managers and other regulated firms navigate a wider set of marketing and advertising rules.
The firm said the update takes the tool beyond collective investment schemes.
The enhancement builds on Singapore regulatory coverage Zeidler Group announced in June 2025. This time, the platform has been updated to review marketing materials under the Financial Advisers Act 2001 and the Financial Advisers Regulations, enabling compliance teams to upload and assess non–collective investment scheme materials.
Alongside the statutory additions, Zeidler Group has embedded review checks aligned with industry standards from the Advertising Standards Authority of Singapore (ASAS). These include the ASAS Guidelines on Advertising of Investments and the ASAS Guidelines on Standards of Conduct for Digital Advertising Activities.
While these guidelines are not law, Zeidler Group said its regulatory assessment is that the Monetary Authority of Singapore (MAS) expects regulated firms to adhere to them as part of broader conduct, governance and fair dealing obligations.
Zeidler Group said it has seen instances where firms fail to consistently assess marketing materials against ASAS expectations, sometimes underestimating their regulatory relevance and only identifying issues after external review or regulator feedback.
Zeidler Group SVP of Products and Services Serena Goldberg said, “This expansion of our Singapore coverage underscores our focus on simplifying complex marketing and advertising rules for asset managers operating across jurisdictions. By extending the MMR-Tool to cover non-CIS materials and recognised advertising standards, we are reinforcing our belief that effective compliance must be embedded into day-to-day workflows not treated as a one-off review. Our goal is to set a new benchmark for how firms manage marketing governance with clarity, consistency, and confidence.”
Zeidler Group head of US Scott Parkin added, “Marketing and digital communications are increasingly scrutinised by regulators, and firms cannot afford to treat advertising standards as optional.
“Every issue identified early through a structured review process reduces regulatory risk, protects brand integrity, and allows distribution teams to move faster with confidence. By incorporating Singapore’s advertising and conduct expectations into the MMR-Tool, we are helping firms scale globally while maintaining strong local regulatory discipline.”
The firm said the expanded module complements its existing Singapore ruleset, which already covers recognised schemes, restricted schemes, the Securities and Futures Act 2001, and the Securities and Futures (Offers of Investments) (Collective Investment Schemes) Regulations 2005.
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