Why Sumsub is closing the gap between login and KYC

Sumsub

Sumsub, a verification and compliance technology provider, has launched an integration with Auth0 that lets businesses build identity verification directly into how they authenticate users and manage access.

Listed on the Auth0 Marketplace, the new tool allows firms to set off identity checks, anti-money laundering (AML) screening and fraud controls during sign-up or sign-in, before any user is let into their applications.

The integration is built to ease the engineering load that usually accompanies verification, swapping custom-coded logic for a ready-to-deploy marketplace option. Companies already using Sumsub can connect their account to Auth0 and shape verification flows from within their existing authentication journeys.

In practice, organisations can confirm a person’s identity before granting access to a service, run KYC and AML checks as part of registration or login, keep audit-ready verification records inside Sumsub, and cut down on both implementation time and day-to-day operational complexity.

The pairing is aimed at regulated and higher-risk sectors — among them FinTech, crypto, trading and online marketplaces — where confirming a user’s identity is often a condition of unlocking sensitive or regulated functionality.

Sumsub provides identity verification, compliance and fraud-prevention technology, and runs the Sumsub Marketplace, a network of partners spanning identity, compliance, fraud prevention, CRM and infrastructure.

Within Auth0’s authentication flow, the integration kicks off a Sumsub verification step exactly when someone registers or logs in. The launch also broadens Sumsub’s expanding integration ecosystem and lets Auth0 users install the tool directly from the marketplace, configuring verification to match their own onboarding and compliance requirements.

Sumsub CPO Andrew Novoselsky said, “Identity verification and authentication have traditionally been separate layers, managed by different teams with different tools. As regulatory expectations rise and fraud becomes more sophisticated, that separation creates gaps. This integration brings them together at the point of access — so businesses can confirm not just that a user has the right credentials, but that they are who they claim to be, before any access is granted.”

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