Mercurius Media Capital (MMC), the first US-based pooled media-for-equity fund, has made a $5m media-for-equity investment in Copper, a financial empowerment platform helping Americans earn rewards and make better financial decisions.
The funding will give Copper access to MMC’s premium media network and advertising inventory, with the aim of speeding up customer acquisition, broadening brand awareness, and continuing to invest in product development as the company grows across the US.
Founded by FinTech entrepreneurs Eddie Behringer and Stefan Berglund, Copper has built a diversified consumer platform that combines rewards, commerce, receipt intelligence, and AI-driven shopping experiences. Its stated mission is to reduce the economic gap by making earning money accessible and rewarding for all.
The company has processed over 29 million receipts in the past 12 months, holds a 4.7-star rating from more than 100,000 app store reviews, and has established relationships with over 100 direct advertisers across financial services, gaming, retail, and consumer packaged goods.
Through the media-for-equity arrangement, Copper will gain access to premium advertising inventory spanning television, digital, streaming, out-of-home, and other high-impact media channels. This structure allows Copper to protect its capital for product development, engineering, and broader growth initiatives rather than spending it on paid media directly.
Copper’s platform lets consumers accumulate rewards through day-to-day activities such as shopping, scanning receipts, completing surveys, playing games, and engaging with various offers. The business is also using its proprietary consumer transaction and receipt data to build AI-powered tools designed to help users discover products, save money, and make more considered purchasing decisions.
Mercurius Media Capital founding partner Piyush Puri said, “What drew us to Copper is the durability of what they’ve built. By combining rewards, commerce, and consumer intelligence into a compelling user experience, Copper has created a powerful data asset that becomes more valuable with scale.
“Eddie, Stefan, and the team have demonstrated exceptional execution, building a rapidly growing platform with strong economics and significant long-term potential. We believe Copper is uniquely positioned at the intersection of financial empowerment, consumer commerce, and artificial intelligence, and is well positioned to build category-defining products as the market continues to evolve.”
Copper CEO Eddie Behringer said, “Most consumer platforms are designed to take more from the user – more time, more money, more attention.
“We’re building the opposite. Copper is designed to give value back, whether that’s through how you spend your time or how you spend your money day to day. “
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