Bluestone Federal Credit Union, a prominent financial institution in Sioux Falls and Eastern South Dakota, has announced a strategic partnership with InvestiFi.
Accoridng to CU Insight, Bluestone Federal is renowned for its commitment to community-focused banking services, while InvestiFi is a Credit Union Service Organization (CUSO) integrated with CU*Answers, specializing in providing a wide range of investment options.
The partnership aims to offer enhanced investing solutions to Bluestone Federal’s members. By integrating InvestiFi’s services into Bluestone Federal’s ItsMe247 online banking platform, members will gain access to a variety of investment opportunities including stocks, ETFs, and digital assets. This initiative not only broadens the financial services available to members but also supports their financial stability and growth.
Bluestone Federal Credit Union has established a strong presence in the region by prioritizing the financial well-being of its members. InvestiFi, on the other hand, leverages its integration with CU*Answers to deliver comprehensive investment solutions accompanied by robust financial education and U.S.-based customer support.
The collaboration between Bluestone Federal and InvestiFi is expected to curb deposit outflows and drive membership growth. It uniquely positions Bluestone Federal as the only institution in South Dakota offering such a broad spectrum of investment services directly through a familiar online banking platform.
In addition to the partnership’s focus on investing, both organizations emphasize the importance of education and secure, user-friendly experiences. This aligns with both companies’ commitment to enhancing member services and community engagement.
Bluestone Federal Credit Union CEO Jeff Jorgensen expressed the organization’s dedication to its members, stating, “Our goal is to always do the right thing for our members. I’ve long felt offering investing options to our members is an important piece of building financial stability. These solutions can potentially provide a better return than what we can offer, so it’s the right thing to do.” InvestiFi CEO Kian Sarreshteh also commented on the partnership, “Being able to support credit unions like Bluestone is why we do what we do. We’re thrilled to empower their membership with more readily available investing options while giving Bluestone a tool that will curb deposit outflows and drive member growth. We couldn’t be more excited to see how this program makes an impact in the Sioux Falls community.”
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