Facet, the FinTech company known for revolutionizing financial planning, announced today that it has successfully raised an additional $35m in funding.
The round was spearheaded by Multiplier Capital, renowned for their flexible financing solutions.
The company, which has twice been listed on the Inc. 5000 roster of America’s fastest-growing private enterprises, is dedicated to making financial planning affordable, accessible, and free from bias.
Facet’s innovative approach has already attracted over 14,000 households across the country who depend on their services for expert financial guidance. The newly acquired funds will be primarily used to push forward significant technology enhancements and broaden the scope of their financial planning services. These efforts aim to accelerate growth and elevate the overall experience for members.
Facet CEO Anders Jones explained, “At Facet, we are building the future of financial advice. This funding isn’t just about growth; it’s about reinforcing our commitment to helping our members live for today and plan effectively for tomorrow.
“We’ve demonstrated that a subscription model in financial services can succeed when innovation is combined with a deep commitment to our members. This latest capital allows us to continue evolving our offerings, ensuring that we not only meet but exceed the expectations of those who rely on us for consistent, high-quality financial advice.”
Founded in 2016, Facet has accumulated approximately $210m in total funding to date. Their technology-driven platform provides customized financial advice across all life stages, accessible via an affordable flat membership fee.
Thomas Walton-Cale, Managing Director at Multiplier Capital, commented on the partnership: “We are excited to collaborate with Facet, whose leadership and team are setting new standards in the financial planning space.
“Their dedication to innovation and a member-focused approach via a flat fee has proven to disrupt the AUM model that has been accepted as a standard for far too long. We are proud to support their efforts and contribute to Facet’s ongoing success.”
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